‘Start Up’ had great potential to be a good drama from its opening episode. Aside from having the well-known talents of Bae Suzy, Nam Joo Hyuk and Kim Seon Ho as our main leads , the characters undeniably had the potential to be realistic and a “breath of fresh air” from the stereotypical cliches of romance dramas. Yet, story progression and cliches truly provided to be ‘Start-Up’ ’s own worst enemy, as Park Hye Run’s screenwriting began to tackle oddly immature themes in a show tackling adult characters , plot inconsistencies, dire characterisation and straying away nearly entirely from the main focal point of making one’s own way in the world in favour of lacklustre and poorly-written romance pairings.

Perhaps the two characters who were subject to the most injustice of characterisation and story writing in the drama are strikingly the female lead Dal Mi ( Bae Suzy) and Kim Seon Ho’s character Ji Pyeong. ( Although Nam Joo Hyuk’s character Nam Do San must certainly be addressed later on as the elephant in the room.)

In the beginning of the series, Dal Mi was an intriguing main character; a headstrong businesswoman with an intriguing backstory , stuck in a rival relationship with her sister and having a driving passion to succeed in the business world . Then, not even several episodes later, Dal Mi’s characterisation from an independent businesswoman with actual depth, is subverted in order to allow her to become the staid, obsequious and often emotionally insecure “ love interest” of Do San and Ji Pyeong’s affections.

It is important to stress that isn’t the case that Dal Mi shouldn’t have had a love interest or a relationship at all within the series. A “ strong” female lead can still be well-written as an individual(regardless of her relationship status). Instead, it is rather how this drama portrayed the baffling and incoherent relationship between Dal Mi and Do San; a pairing which was to be expected and certainly wasn’t entirely “bad” between the characters as individuals ( despite notable “ biased” feelings of some fans). Instead, it was rather how this pairing was built upon lies, deceit, insecurity, and emotional manipulation, which was often “glossed over” in favour of “ cutesy couple” moments between Dal Mi and Do San as the storyline progressed. Dal-Mi became the typical trope of the “ golden prize” for the male lead, rather than an individual with her own thoughts and feelings; a sad destruction of an otherwise intriguing character.

This naturally moves us onto the second male lead of the series , Ji Pyeong, the “ preferred love interest ” of Dal Mi amongst watchers of the series. As an individual , however, it was not entirely the case that Ji-Pyeong was a “ badly-written” character, but rather his scenarios seemed both unjustified and questionable over the duration of the drama.

Initially appearing as a solipsistic, yet successful businessman, the series brings a lot to light about Ji-Pyeong as someone who is inwardly altruistic ; hardworking in order to have escaped the poverty of his childhood, a genuine supporter who sees the “ potential” of Do San’s visions and who has constantly admired Dal Mi since childhood ( a major driving force of the series, which is sadly never explored or touched upon after its initial use). Naturally, however, Ji-Pyeong’s “ selflessness” often leads to his downfall and consequently because he undeniably puts up a deceitful guise in front of Dal-Mi , he naturally comes out with the short end of the stick by not “ getting the girl”. Nearly from episode one, it will remain apparent for viewers that Dal Mi and Ji-Pyeong have many striking similarities both within their pasts, careers, obstacles and even personality types. Yet despite the obvious pairing which would ultimately arise between Dal-Mi and Do San, these similarities between both characters were neither explored or developed within ‘ Start-Up’.


Yet relationships aside (and despite the obvious flaw of his “ selflessness” at times), Ji-Pyeong’s altruism also plays to his advantage within arguably allowing him to become the most emotionally-stable character of ‘ Start-Up’ . He never truly takes out his feelings upon the SST boys ( despite their sarcastic comments ), Dal Mi and maintains professionalism in the workplace, by helping Do San ( even after Do San manipulates and physically punches him) against all odds, possibly making him the one true mature, and unspoken hero of the entire drama .

Next it is important to address the biggest elephant in the room, the main lead of ‘ Start-Up’, Do San. Against all odds, Do-San is a surprisingly interesting character , but a terribly-written individual upon all grounds. He is initially introduced under the archetype of the “ loveable and lively dork”- a profound genius, lacking in social skills, with a sanguine ambiance. Naturally, this allows people to gravitate towards Do-San such as Dal-Mi as a love interest, and Ji Pyeong as a mentor . By default, Do-San should have been someone for viewers to root for; the underdog who becomes successful, goes through a life-changing journey and revels at the end of the series with his important life-lessons in business, morality and love .

Instead the irony becomes apparent within Do-San’s “friendly” nature becoming a facade for his insecure and often fractious personality over the course of the drama . If Ji-Pyeong is the kind-hearted and selfless soul of the series, then Do-San is the egocentric opportunist who plays “Devil’s Advocate” in the beginning of the series, before taking advantage of Ji-Pyeong’s kindness through various methods of emotional and aggressive manipulation , even punching him once because Dal-Mi was “ upset”.

Upon this side note of Dal-Mi, it is crucial to bring up what is exactly problematic about Do -san’s interactions and behaviour around the female lead. The main lead’s personality sometimes verged upon what is commonly known in psychology as “ covert narcissism”. Many of the notable traits of covert narcissism include imposter syndrome, subtle emotional manipulation, introversion and egocentric beliefs and wild fantasies over one’s own success or goals - nearly all traits present within Do -San’s character . In addition to his obvious desire towards succeeding in the business sector , Do- San’s greatest fantasy soon manifests through his obsession with being Dal-Mi ‘s “ protector”. This is not out of selflessness or as a consequence of helping Ji-Pyeong to look after Dal-Mi, but a dangerous daydream which soon grows into an unhealthy obsession to “ protect” her through emotional vanity and manipulation .

Rather than being a symbiotic process of both characters coming to grasps with their flaws and learning to heal their emotional wounds, the relationship between Dal-Mi and Do -San was simply uncomfortable and emotionally draining for viewers.

In addition to this the second female lead Seo In Jae/Won In Jae(played by Kang Han Na),felt like a character limited only to an extended background character . In Jae could have easily supported the pacing and depth of the storyline , giving viewers a break from the prolonged and cliche love triangle dominating the show . She had a surprisingly decent backstory and certainly potentially interesting character depth, that could have been explored in episodes focusing on her rekindled relationship with Dal Mi. Ultimately, however, In Jae was pushed out of the way in favour of the lacklustre paring between Do San and Dal Min; a crying shame, for a character with wasted potential .

Overall, “Start-Up” does tackle some intriguing dynamics of the business world, family and a “ dramatic ” love triangle. However, writer Park Hye Ryun did not do justice with this series- characters were often poorly-written or lacked intrinsic depth, the second-half became overly reliant upon immature cliches , tropes and plot holes to “ prop-up” the sloping storyline, and the main pairing was unhealthily built upon emotional gaslighting and insecurity, rather than sincere feelings and learning to overcome these problems symbiotically . Certainly not worth investing time within if you’re looking for a well-written drama .