3
7
Lady Ajumma
The LAB
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SWOT Analysis
A business proposal without a SWOT Analysis? Sacrilege. The following are some strengths and weaknesses of the drama; and opportunities and threats to the main couple’s relationship.
◾Strengths
The casting of all characters was impeccable. Totally ship the pairing of Ahn Hyo Seop and Kim Se Jeong as the main couple; as well as Kim Min Gue and Seol In Ah as the secondary couple.
A few support characters stand out from the rest as they provide some comic relief and are such a joy to watch. Grandpa Kang, the drama-obsessed chairman, who wants to see his beloved grandson married. Jin Young Seo’s cousin, Jo Yoo Jung, the Konglish speaking and spoilt rich girl with the infamous line “You know I have no 친구 (chingu)”.
12- episode format as opposed to the current Kdrama standard of 16 episodes - it forces the story to move along at a faster rate.
◾Weaknesses
The secondary couple tends to overshadow the main couple throughout the drama. It was love at first sight for both Sung Hoon and Young Seo, and they became a couple before Tae Mo and Ha Ri. Communication between this duo was mature, and any misunderstandings were dealt with on the spot.
Kang Tae Mo is a character who knows and is good at everything. Yet, he could not discern Shin Ha Ri’s disguises at the beginning. Hmmmmm….
The usage of a time skip. I do not mind this trope, however it feels a bit of a cop-out. In a romcom, the last episode is where we get our final warm fuzziness. The time-skip in here is akin to the editors realising they have 10 minutes left in the drama but still have 40 minutes of story to tell.
A few opportunities and threats to the main couple’s relationship:
◾Opportunities
- Goobne chicken (Shin Ha Ri’s parents’ business) should bottle and sell their chicken rub. In episode 10, Kang Tae Mo tried it with his astute taste bud and liked it. If he likes it, it will be a hit!
- Shin Ha Ri’s brother can get a new phone from Kang Tae Mo. Make sure to get a new Samsung, Shin Ha Min!
◾Threats
- Grandpa Kang. Shin Ha Ri needs to put extra effort to get his approval of their relationship.
- The chef and his girlfriend. Either they want or are jealous of Shin Ha Ri
- Daddy Shin. Kang Tae Mo must have a man-to-man talk to his future father-in-law regarding the safety of Ha Ri.
- GoFood employees and netizens. Gossiping about the CEO who is dating an employee.
- Cousin Yoo Jung liking Sung Hoon.
The above SWOT is an incomplete list. What would you like to add to the above analysis?
◾Strengths
The casting of all characters was impeccable. Totally ship the pairing of Ahn Hyo Seop and Kim Se Jeong as the main couple; as well as Kim Min Gue and Seol In Ah as the secondary couple.
A few support characters stand out from the rest as they provide some comic relief and are such a joy to watch. Grandpa Kang, the drama-obsessed chairman, who wants to see his beloved grandson married. Jin Young Seo’s cousin, Jo Yoo Jung, the Konglish speaking and spoilt rich girl with the infamous line “You know I have no 친구 (chingu)”.
12- episode format as opposed to the current Kdrama standard of 16 episodes - it forces the story to move along at a faster rate.
◾Weaknesses
The secondary couple tends to overshadow the main couple throughout the drama. It was love at first sight for both Sung Hoon and Young Seo, and they became a couple before Tae Mo and Ha Ri. Communication between this duo was mature, and any misunderstandings were dealt with on the spot.
Kang Tae Mo is a character who knows and is good at everything. Yet, he could not discern Shin Ha Ri’s disguises at the beginning. Hmmmmm….
The usage of a time skip. I do not mind this trope, however it feels a bit of a cop-out. In a romcom, the last episode is where we get our final warm fuzziness. The time-skip in here is akin to the editors realising they have 10 minutes left in the drama but still have 40 minutes of story to tell.
A few opportunities and threats to the main couple’s relationship:
◾Opportunities
- Goobne chicken (Shin Ha Ri’s parents’ business) should bottle and sell their chicken rub. In episode 10, Kang Tae Mo tried it with his astute taste bud and liked it. If he likes it, it will be a hit!
- Shin Ha Ri’s brother can get a new phone from Kang Tae Mo. Make sure to get a new Samsung, Shin Ha Min!
◾Threats
- Grandpa Kang. Shin Ha Ri needs to put extra effort to get his approval of their relationship.
- The chef and his girlfriend. Either they want or are jealous of Shin Ha Ri
- Daddy Shin. Kang Tae Mo must have a man-to-man talk to his future father-in-law regarding the safety of Ha Ri.
- GoFood employees and netizens. Gossiping about the CEO who is dating an employee.
- Cousin Yoo Jung liking Sung Hoon.
The above SWOT is an incomplete list. What would you like to add to the above analysis?
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