Start-up started off strong with a really good and unique concept. However, the more you watched, the more it dies down for me. In the first few episodes were focusing on Jipyeong and his story and relationship to SDM and her grandma. We’re now heading towards the future with this wildcard called NDS and his start-up. I’m not gonna go into details. Broadly speaking, the show felt rushed and there was no character development for NDS - he was stale, boring. Jipyeong was a much more appealing character and had much more character growth. A 16 episode series such as this one showed no character development in SDM and NDS. A girl whose stuck with her love letters and a boy who can’t get over his competition when he was a kid. But the one character who grows up and learns is just put to the side.

It was a terrible way of executing the drama. Great job from the actors but the story was not it.