Story: I agree that it is a bit the same with Itazura na Kiss but I never felt like I was watching Itazura na Kiss while watching A Love So Beautiful. It's a story of its own and it's really well written.
Acting/Casts: I'm surprised to find out that the main characters are quite new to acting - especially Hu Yi Tian (Jian Cheng). He portrayed the cold guy image very well. The acting is superb, too.
Music: The opening is perfect for the show. Read the lyrics and you'll know what I mean. The various background music also add flavor to every scene, making them more perfect.
Rewatch Value: After watching the final episode, I immediately download the entire series and watched it again from the start. For me, it's one of those shows you will never get tired of watching.
Overall: A must-watch if you're into romcoms. Be warned though, you might get obsessed with Hu Yi Tian afterwards.
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