While I didn't expect to like it since it uses a lot of tired tropes (chaebol ML, poor FL, office romance, etc.)- its over-the-top approach to satirizing itself and its genre is what makes it great. The male lead isn't a heartthrob to me, so that part is a little lost on me, but the female leads are really well-written. Overall, the romance is steamy (for a K-drama) and the comedy is not lacking. Business Proposal is everything that I need in a RomCom. It is possibly on par with Shopping King Louie!