It let me down.
First I'd like to make it clear that it's not a bad show. My praises and criticisms are dependent on the expectations I had for the show.The good things
The idea of this drama is excellent...a show on a start-up incubator. As an engineer and being in the tech field, I really love that somebody had this idea which made have high expectations for the drama and in some ways they did a really good job to show the environment of a start-up incubator and the know-hows of starting a business and the potential for success. They also showed the risks and downsides involved in starting a business and showing the harsh realities instead of showing it a flowery path to success was very important. Also I found out that Sandbox is an actual thing in South Korea wich is really impressive.
Aside from the premise, the OSTs are really great. The direction and acting is also really good.
The bad things
One thing I really didn't like about this show is that it has too much of that "typical k-drama" drama like love triangle, rivalry, unknown past, tragedy smitten family of the main character....just too much of that drama. I''m not saying that such things always make a show bad, but there are other k-dramas to do such things. Such a dramatic plot was really unnecessary for a show with such a modern and upbeat premise. In some ways is even hindered the viewing experience. This could very easily have been a 12 episoder with only the fascinating and interesting plot revolving around Sandbox, innovation and slight comedy and romance excluding the family drama and love triangle drama then it could have been a much better experience.
It's good enough to watch one time because there are many interesting things. If you like lots of drama then you should definitely watch it, and if you don't enjoy drama all that much then still you should watch Start-up atleast once.
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Boring and too predictable
The only reason I watched this in entirity is because I am travelling and this is the only thing I downloaded on netflix.Idk what the makers of this show were thinking. I suppose it went: what should we do? should we make a generic villain? should we make a cliche villain mindset? should we drag it out? should we make it as dramatic as possible even though it will make people loose interest in the show...........and someone went "YES".
It was so predictable that I had an idea from episode 3-4, who the villain would be. They tried really hard to convince the viewers but all they managed to do was make viewers go..."ah let me guess, it's him/her right? heh".
Also there are so many loopholes.
The only saving grace for this show is it's cast and music.
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