While I completely agree that this drama has its flaws and writing its up and downs, I still enjoy it a lot. While I don’t think my review will ever appear on the first page I am going to skip the obvious parts and jump into why I think spending your time with this drama is going to be worth it.

Below are some of the reasons why I liked this drama:
**No, the boy from her childhood is not going to be the main lead. - To me, that’s one of the most surprising parts of this drama; in fact, I have not seen it in any romance drama before and this is super refreshing to me. I was never had the worry 2nd ML will actually become the ML cause there was not even one hint in the drama that the FL would ever fall for 2nd ML. I liked how the writer chose to end things between the two of them: let it stay as a beautiful memory of childhood.

**“Red thread stories” are beautifully written - I called them "red thread" cause they form the backbone of the story and how characters come together and meet. These "red thread stories" highlight the great writing of this drama and really improved the main plots.
Here are my favorites:

- How “Sandbox” came about - how Dal Mi’s dad told this story to SH VC’s president the day he passed away after struggling for so many years with its own startup; how this has become the support and dream of many young entrepreneurs and helped both daughters of Mr. Seo becoming successful.

- Why FL and In Jae got separated and became rival; the story of their parents' divorce and that both are strong-minded but internally still cared about each other and were worried that they have made a wrong choice

- The story between Han Ji Pyung and Dal Mi’s grandmother; it led to why HJP wrote the letters and started the story; they are one of the most heartwarming scenes in this drama

- The friendship of the members of Sam San Tech; how they stick together through thick and thin, trust and help each other out during hard times but don’t grow apart after becoming successful

Now a few words more to counter-argue with some of the critiques I have heard:

** Many viewers complain about how superficial and unrealistic the startup scenes are depicted there - Personally, I don’t fully agree. Though I agree the writers could have toned down the path to success slightly in later episodes, I liked how all key elements are incorporated. Some of the tough aspects are shown in Mr. Seo’s story or the early days of San Sam Tech. If you want to watch stories of real-life startups I am sure there are tons of drama/ documentaries for you to watch. Don’t waste your time on a 16 episode Korean drama full of pretty actors/ actresses, hope and dreams. I think this should have been clear when the ML walks into FL’s life like Cinderella in episode 2.

** Female lead becomes someone who is solely dependent on her choice of a man - I don’t know why many think this way, at the end, the FL was doing a great job working for her sister In Jae. She is hard-working, smart, ambitious, and dares to dream - she would have been a successful start-up CEO wherever she goes and would not have needed a man...

** ML becomes useless without the FL. - Well first, he is not really useless but just realizes how much she means to him. That the fame and the money he dreamt of isn't that interesting if he is all by himself. In the end, the Dal Mi really helped SST to get to where they were in the first place.
Though I agree it's slightly exaggerated but isn’t this what we all want to see from the ML in a Korean romance drama?

** It's a useless triangle, and the drama is abusing 2nd ML. - We shall recall that the Han Jin Pyong did not visit her after he found her again. He also did not admit his feeling to her and kept on being warm and cold with her. On the other hand, Nam Do San has been drawn to FL the moment he saw her and there are countless moments at which Do San did things for FL without hidden agenda, such as appearing at the event for her. For me, it was very clear, that Han Jin Pyong, although being a very loveable character and supportive mentor to the FL, did not have any chance. I found the maker did a great job by having Han Jin Pyong realizing exactly that and open the path for Nam Do San and Dal Mi to become happy. What do you want from a love who does not love you back?

Above are my general observations of Start Up. I would really recommend everyone watching it, especially those who are first time into Korean dramas.