We love TTEOTM because there's so much to interpret about fate and karma, and the story is so fast-paced - but I thought I'd still share some of the records TTEOTM is breaking and setting based on the charts that are used to judge Chinese dramas in Mainland.
I think the best TTEOTM has given to C-ent: the drama is rated S+ and has actually spent the money given to them on CGI + proven that C-dramas can use Dunhuang culture instead of Western culture in xianxia dramas + helped boost the tourism industry for Bengbu, which many people hadn't even heard of: https://www.globaltimes.cn/page/202304/1289887.shtml
1. Drama market share based on Kuyun
No.1 for 14 days and counting, which counts viewership of both television dramas and web dramas on all devices including smart tvs, ipads, mobiles etc. It's really hard for web dramas to top television dramas purely because there's more people watching dramas airing on TV, but TTEOTM has been able to do it for most of its run:
Average of at least 50 million views per episode, highest average views per episode during airtime for a Youku drama since 2022 (and counting). For reference, in the past few years, Youku's best web dramas have only had around 35 million views per episode.
2. Predicted viewership index trend for dramas in April (TTEOTM in blue) based on Yunhe / Enlight Ent
Takes into several factors such as viewership, live comments and which website it is streaming on - rumoured that this chart is said to favour iQiyi dramas more.
3. Official merchandise sales on Taobao surpassed 10 million yuan - most popular item is Mingye's bracelet - its popularity skyrocketed after it was worn by Luo Yunxi during one of the marketing events
4. Download of the Youku app on the iPhone App Store
For those not familiar with C-dramas, the number of viewers on each platform affect how much streaming views a drama gets (e.g. Netflix >> Stan). In China, it's iQiyi > Tencent >> Mango TV >>> Youku. Because of TTEOTM, Youku became the most downloaded streaming app in the first week of the drama airing, and reached its peak download point since 2018.
6. Ad revenue - 22 brands have put ads in the drama
Highest number of brands in xianxia dramas since 2021
5. Douyin
For those who are active on Chinese sites, Weibo + Bilibili + Douban are really hating on this show for various reasons, and the drama has instead focussed its marketing on Douyin, which helped the drama net 10.2 million views (for related shorts) in a week (record breaker).
Douyin has always been used as a marketing channel for dramas, but TTEOTM was the first time where promotions really caught onto the wider public and helped the app take over Weibo in terms of drama promotion. After TTEOTM, the marketing cost on this platform will probably cost a lot more.
4. Other charts (Datawin, V-chart, WeChat Index, Baidu Index, Maoyan, Aiman, Meilande, Guduo, Dengta)
These charts and indexes can be manipulated by agency marketing and putting out articles on websites and apps in one way or another, but given TTEOTM is no.1 on every chart, you can't say that they've manipulated every single one. Regardless, taking into account their past reputation, they're all just lumped in here. In summary, TTEOTM is second only to The Knockout, which is the most explosive Chinese drama since 2017's In The Name Of The People.
Dengta viewership index (owned by Alibaba, who also owns Youku, hence it has more accurate streaming statistics for Youku dramas over other sites)
Highest viewership index for xianxia dramas in the past 3 years
