I posted TTEOTM achievement , made by Leo fans: https://mydramalist.com/photos/wJWL7J_3
And translated bellow and added more fr the latest reports fr various data comp

Breaking Youku History

1. Best Youku solo broadcast in history
2. Highest RSVP for Youku drama in history 5.58M, previous was less than 3M
3. Fastest to reach 10K popularity in 29 hrs, best in history till today
4. Popularity above 10.000 for 38 days, breaking Youku record
5. 10.000K popularity for 24 hours for 7 days in the row, a total of 20 days popularity 10K for 24 hours
6. Highest Youku new member watching the first episode in history
7. Highest membership income in Youku history
8. Number of Live comment and interaction, broke Youku history
9. Highest Youku App download in the last 5 yrs.
10. When ended ttl brand ads 27 ads, breaking 3 yrs. record of Xianxia across platform, now more brands should be around 30 now

Yunhe data, cross platform incl double platform and all tv stations.

1. Highest market share was 33.2%, highest of any Xianxia drama in history.
2. First day watcher was 23.74M pp, the highest record on any Xianxia.
3. Average Hit seasons broadcast in 2023 was 68.11M/eps no 2 after The Knockout at 190M/eps, no 3 Who is he at 44M/eps and so on. TTEOTM number is higher than 2022 top 1 drama.
4. Cumulative views in Q1&2 ’23 is 2.85Billions, Knockout is 10.2Billion. Other costume drama finished airing are : YTOB 1.2Billion at no 6, no 13, Unchained Love 1.06B, TSL 1 billion no 16, Destined 860M no 20
5. Placed LIS on Top 5 most watched old drama wt. 360M views, Qiyi got new drama for free, thanks to our Leads. Other old drama no ordinary idol drama like Nirvana on Fire, Eternal Love, and other classic mainstream drama we don’t usually watch.
6. It won no 1 for daily top drama at Yunhe above the knockout, everything else no 2, only lost to “Where Dream Begins “ for overall popularity, making TTEOTM no 3 on the list.

Cloud data:
1. Average hit seasons broadcast 70.6 million (note that Yunhe is partly owned by Qiyi and usually partial to Qiyi number and always present lower data for other platform- lol)
2. No 2 behind Knockout on all of their 6 months reports.
3. Average Market shares during hit seasons for all drama is 24.39% (really high for Xianxia)
4. 2023 heat 19173 (not sure what this mean)

Maoyan/Cat Eye data:
1. Highest data 9898.15, highest in 3 yrs. of any drama (not yet broken till today), Heats above 9800 for 20 days
2. TTJ won weekly top characters 6 weeks in the row, broke historical record (not yet broken till now)
3. TTJ won April and May character winner.

Datawin:
1. Highest 2023 Datawin average at 2.462 no 2 in 2023, Knockout no 1 at 2.68, Three Body no 3 at 2.26
2. Highest data record 2.6+
3. Reached 2.0 in less than 24 hours
4. Above 2.5 for more than 10 days (v hard to achieve), more days than the Knockout.

Douyin/Tik Tok

Won most popular drama crown for 7 weeks in the row, breaking drama history
Now already 29.9 billion views, breaking any Xianxia record
On VIP finale, 42 videos broke 100M views each.
Highest daily view is 1 billion
TTJ solo topic broke 3billion

Increase Tourism

Made non tourist city to boom wt. tourism
Creating 2.4 billion incomes for the city during labour day another 750M for summer
More than 50.000 pp visited Beng Bu during TTEOTM airing
Labour day holiday brought 4.1 M tourist to Beng Bu and Summer vacations 1.6+M tourist (Summer just started)

OST & Merchandise Sales

OST dominating the chart, 12 in the top 20 OST of drama in 2023
Merchandise Sales 27+M breaking historical record of any drama, which was less then 10M before. LYX character contribution is 18M from 27M.
ADG Bracelet sold for 3M RMB in 24 hrs breaking record history fastest sales of any character and Leo bracelet sales of more than 10M also broke any single character record of any drama character.
TTJ costume sold for 170.000 RMB for youth donation.

All these achievement with the various disadvantage of:

Being Broadcast by smaller Platform Youku, which has 1/3 of Qiyi user, ½ of Tencent user
Being Solo broadcast not multiplatform, web only not on TV
Mediocre Adv by Youku, they spent more on other dramas.
Airing at the cold period, April and not summer vacations. Student cannot watch
The various party platform, actor agency, big producer all chip in bought 2000+ hot search to mock TTEOTM and LYX, incite further fans war among artist to lower the population, being reported to NTRA to be taken down, Unfounded plagiarism issue, being bashed across platform: baidu bad article, banned from douban groups, called low drama, paid bad video rants on bilibili (owned by Tencent) and flooded bad article on zhihu…..
Being scored 5.6 at Douban where IMDB 8.4, MDL 8.7, Viki 9.0, Weibo 8.0

Jujubee

Jul 28, 2023 08:00

Not gonna lie, when Pang Yizhi was telling his prophecy about the person who will unite the kingdoms, my subtitle said "that person is in the capital right now". So, I assumed it was Tantai Jin lol. But Ye Qing yu makes more sense.

Micha

Ago 10, 2023 04:52

During the quarter, Youku's total subscription revenue grew 5% year-by-year, primarily driven by increasing ARPU* as well as benefiting from high-quality original content. Till the End of the Moon, exclusive in China on Youku, ranked No.1 in terms of viewership among all TV series broadcasted on all online video platforms in China during the quarter.

https://www.alibabagroup.com/en-US/document-1625939046058426368

You can see this passage on page 5 of Alibaba's Quarterly Financial Statement. You can also check page 11 for the growth of their Digital Media and Entertainment Group. 😁

*ARPU = Average Revenue Per User