'The Art of Negotiation' rises to its highest domestic viewership
The TVING original series Study Group, starring Hwang Min Hyun, Han Ji Eun, Cha Woo Min, Lee Jong Hyun, Shin Su Hyun, and Yoon Sang Jung, has become a sensation, receiving rave reviews from both domestic and international viewers.
Study Group is a high-school-themed action comedy that follows Yoon Ga Min (Hwang Min Hyun), who dreams of excelling academically but is only gifted in fighting. Enrolling in a notorious school, where bullies reign, he forms a study group and, along with his friends, engages in bloody fights, making a desperate effort to study and go to college.
Fans have been praising Study Group for its thrilling action, rib-tickling comedy, the actors' delightful performances, and its theme of poetic justice.
As a result, the number of paid subscribers doubled compared to its first week of release, securing the K-drama the No. 1 spot in TVING's paid subscriber contributions rankings for two consecutive weeks. Moreover, Soompi reports that Study Group has "ranked in the top five in 143 regions on Rakuten Viki."
Talking about the success of Study Group, Hong Jae Hee, Senior Vice President of Rakuten Viki's Content Business, said, "Study Group has brought a fresh and exciting twist to the K-drama trend, captivating global fans with its unique approach. Along with the best-selling romantic comedy series on Rakuten Viki, the key genre that K-dramas are known for, Study Group has sparked positive feedback from viewers, showcasing its wide appeal. 'Funniest underdog action show you'll ever watch' highlights the show's impressive reception."
Seo Jang Ho, the Executive Vice President of CJ ENM's Content Business Division, commented, "As a global IP powerhouse, CJ ENM's fundamental agenda is to 'define and introduce' fresh yet captivating K-content trends. Since staying in our comfort zone will not only limit the improvement of K-content but also obstruct various viewing experiences of global fans, we will strive to produce and deliver K-content that everyone can fully enjoy, laugh, and sympathize with."
