'The Art of Negotiation' rises to its highest domestic viewership
Lee Je Hoon promises a never-seen-before character transformation in The Art of Negotiation.
The Art of Negotiation is an office drama that follows the exploits of a legendary negotiator — a corporate M&A expert — and his team.
In the K-drama, Lee Je Hoon takes on the role of Yoon Joo No, the head of the M&A team at Sanin Group. Yoon Joo No is a celebrated negotiator with striking looks, a strong physique, and sharp eyes. He has a calm and collected personality and maintains his composure no matter the circumstances.
Though people call Yoon Joo No a snake for his cold and calculating temperament, he prioritizes humanity above everything else when he sits at the negotiation table to communicate with people at the negotiation table.
The newly released stills give a glimpse of Lee Je Hoon in his role as Yoon Joo No. His professionalism shines through as he gathers data and applies his analytical skills to identify the most critical issues in corporate mergers and acquisitions.
Lee shared, "A drama that offers a perspective on the world through the rare subject of M&A is something we don't often see, which, for me, is especially intriguing and interesting. I also had a strong desire to see myself in the role of Yoon Joo No."
Talking about his character, the actor added, "I believed that to embody the level of professionalism that Juno has, I needed to develop an interest in and understanding of the subject matter the drama deals with. I wanted to come close to that world, even if it's just a little bit, so I adjusted my entire thought process to align with Yoon Joo No's perspective in my daily life."
Everything aside, Lee Je Hoon's striking silver hair styling has garnered significant attention. He embraced the unique hairstyle as a way to distinguish Yoon Joo No as an extraordinary character. Lee explained, "I wanted the character's near-perfect inner self as a negotiator to be reflected in his outward appearance from the very first impression. I think his mysterious charm of being hard to read and seeming to hold some kind of secret will pique the viewers' curiosity."
Lee Je Hoon also expressed his trust in director Ahn Pan Seok. He said, "The moment I heard that he was directing this project, I immediately wanted to be a part of it. I'm really grateful and honored to be working with Korea's best on this project, and every moment feels absolutely surreal."
The Art of Negotiation will premiere on March 8. News about the K-drama's global OTT platform is yet to come.
